The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!

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I found this book on Amazon when I was just starting out in Real Estate. I read many of the how-to books because I wanted and needed to hit the ground running in my new career. This book, by far, was the most information-packed and practical guide to starting a real estate business. (By the way, another excellent book is "How to Become a Power Agent in Real Estate" by Darryl Davis).

I am an attorney and before starting my real estate career, I had my own law practice; and before that, I had my own computer consulting company-both successful ventures. I approached real estate from a businessperson's perspective and this book definitely speaks to the serious businessperson. There are so many books and articles telling new agents where to spend their time and money that by the time the agent figures out what works and what doesn't, they have spent their entire budget and an entire year, and have not made enough money to move on. That's why 70% of new agents drop out of the field by the end of their second year.

This book helps agents, new and seasoned, stay focused on the bottom line. Moreover, it answered the most important question for me--If I need to generate $80,000 in income per year (salary, not gross commissions), what activities do I need to do and how much will it cost me?

So many of the other books and articles claimed to have the winning formula by telling you that you must knock on 50 doors per week and make 50 cold calls per week to generate business. Their theory is that it must be painful if you are to be successful.

This book, however, gives you lists of ideas and says if you do "x" number of activities from this list, you can expect to receive "x" number of transactions per year. YOU get to pick which activities you perform (if you don't like knocking on doors, pick another activity--it does not have to be painful for you to be successful).

The other books tell you that you must know a lot of people--friends and family--and that you MUST call and hound them in order to get business. This book, alternatively, says that if you do not know a lot of people (if you are new to an area) or if you don't want to call your friends and family and beg for business, you don't have to. It gives you the formulas so that you can determine how much marketing you have to do with the "people I haven't met yet" group to generate the same results as you would have with your "friends and family" group.

Using this book as a business modeling guide, I closed just under $3 million in volume in my first year; and just over $7 million my second year. By my 3rd year in real estate, I had already broke through the $6 million volume cap that many seasoned agents hit as a glass ceiling and cannot move beyond. My manager with my first real estate company (Long & Foster) was hostile to my business model because she didn't understand it and because I was taking control of my own career. She wanted me to follow her formula and she wanted me completely dependent on her for my success (even though she never provided me with leads!)

Then Keller Williams came to Maryland! (Gary Keller, the author, founded Keller Williams to empower real estate agents to run their own successful businesses). I joined Keller Williams and now I am surrounded by agents and brokers who realize that the business is mine and that the broker's role is to support my success. They do not believe, like so many other companies, that the agent's role is to make the broker rich. This is obvious by the fact that they offer one of the highest commission splits in the industry, without charging a monthly "desk fee," and they share the profits with their agents! And their entire culture is based on the "Millionaire Real Estate Agent" business models.

If you are serious about approaching real estate as a business, you must read this book.

After reading this book three times through I'm struck with one overriding sense, "OK, this guy gets it". Can one book successfully sum up what's needed for a successful real estate career.....yes.

I've been a real estate broker for 11 years and I've been to and heard just about every major "real estate trainer" out there: Wickman, Buffini, Stumpf, Kennedy, Ferry, Knox, Droz, DeLuca, etc. What they all offer are specifics of how they were successful realtors in their time. Which is really helpful, but what sets this book apart is that Keller looks at the challenge of treating your real estate sales career like a business. There is real wisdom here, not just about having a "successful" real estate career, but life balance, and personal fulfillment through our real estate business.

I know a number of other agents who have read this book and one thing I've heard a few times is "I wish something like this was around when I got into the business", which are exactly my thoughts. Keller has kind of a tough love approach to spelling out exactly what is involved in true mastery as a realtor producing at a very high level. Another thing I find interesting is that this book could be about any industry, any career. The disciplines and business concepts he describes are universal.

Keller starts with the open questions of essentially "what would it take for an agent to succeed at a really high level, and let's use a million dollars as a kind of random goal." He then builds with 1) finding the motivation within to climb this mountain, 2) How to earn a million, 3) how to net a million, 4) how to receive a million in passive income (a true business owner), and finally 5) how to put it all together with the key of focus driving your business.

Keller has a direct common sense outlook and writing style which I found refreshing.

This book applies to the new agent as well as a realtor who is already producing at a high level.

If your looking for a book to teach you how to become a Real Estate agent, prospecting, scripts that work etc., then this is not the book for you. This book gives a model to follow, a business plan on how to run your real estate career as a business. It stresses how to think, what to think and how to stay structured as your
business grows. There are no real practical ways shown on how to get business or any sample letters or practical advice that is proven, it just states that it is a numbers game, and you have to stay focussed and go for it. I was dissapointed in this book. The reviews I read about it were misleading. They stated that this is the only book you would ever need and it is the complete authority on becoming a real estate agent. It is not, as I stated it is just a business model not a teaching tool.

Ill keep this short cause I see my opinion is shared by many other reviewers, but I found this book to be both inspiring and applicable, and much better than other real estate books Ive read, whether you are a seasoned realtor or a rookie. Heres why:
1. Unlike other real estate books Ive read, its not full of fly by night "creative" ideas that may or may not work. Ive read several books that want to spend all there time talking about everything from FSBO's to borderline deceptive approaches. This book gives you more of ground up approach and encourages the reader to discover his own techniques for producing listings.
2. Most real estate books Ive read are either too broad, or too specific. This book blends the two nicely, giving solid principles to form your practices on, and good ideas to sharpen your techniques, suggesting PRACTICAL ways of determining which methods work for you. Furthermore, it is NOT based SOLELY on what worked for the author, the information is based on empirical data gathered from the most successful realtors in the country. Very scientific approach.
3. This book goes beyond how to close the deal with John Customer and talks about how to build a business from the ground up, and what to do on the way there.
4. Finally, it gives dozens of histories of successful realtors which are fun and interesting to read.

I highly recommend this book to anyone in the real estate sales field. Good read, inspiring, interesting, and practical.

I am really confused by all the great reviews. I am sure that most are Keller Williams agents. There is really nothing here. There are not any scripts, dialogues, systems, checklists or anything else that resembles a process or system that can be followed. There is a whole lot of hype and rah rah here if that is what you are looking for. As someone that has been a very successful agent selling in excess of 100 homes a year for years. It is clear that this book is full of theory. It is the writers theory of success not what really works. It is at best a view from what an agent does when they reach the pinnacle of sales in the real estate profession. It is not what they do, think, implement, study, perfect as they climb the mountain to success. This is not a book for new agents. In fact it is not a book for most agents. There are few people that can really pull off what Keller is theorizing here. Most agents are going to spend boat loads of money to fail miserable at following the book. I have seen too many agents follow this book with out the fundamental skills they need in the business like, time management, sales skills, prospecting. lead follow up, presentation skills and qualifying skills all are missing in the book. "Millionaire agents" have to be good at those first or they won't be Millionaire Agents. These agents who follow the book then blow out the door of the office when they could have made it in the business.
Keller wants people to advertise and promote themselves especially because he wants his agents to spend money to promote Keller Williams. Everytime an agent runs an ad they are also promoting their broker and company. The more agents he gets to spend advertising dollars that are Keller Williams agents the more exposure he creates for his company. Every brand has does this "revolutionary" technique for the last 50 years yet because it's Gary Keller it's now new and orginal come on please.
I think there are much better books out there for being successful in the business that has far more meat. Frank Cook's 21 things my broker comes to mind. Another new one that is out that is really excellent for any agent either new or experienced is Dirk Zeller's Success as a Real Estate Agent for Dummies. It is far beyond a Dummies series book.
This book the Millionaire Agent is not the second coming of the Bible as too many people are suggesting.

Basically, this book will help you if you are already reasonably successful. It doesn't tell you about anything you should be doing to get going, and would probably be more useful as a tool if you were in the process of opening your own office. As far as a business book, this is good... I would probably read this if I was opening my own office and use it as a framework, and to that end it's great. It will not however help you make a million if you do not already know how... (then you may ask why am I reading it.. me too) The book attempts to be motivational, but it starts to become annoying after three chapters of quotes, anecdotes and spinning stories.

The book is a rather hard read mostly because it comes off as a prospectus for a quasi-million dollar company that might be yours but never existed. I've always WANTED to read this book to the end because I do like business oriented books, but I can't finish it because it bores the crap out of me. So I've hunted and pecked stuff out of the table of contents and index and while some of it is useful some of it is just not worth even saying. The chapter on lead generation is so good... it almost could just say, "You need more leads, stupid... and advertising = leads". It won't give you any idea of what that advertising should be outside of just saying you need it, or what the advertising should say. It's completely irrelevant for someone that doesn't already have a successful operation! Arguably, you wouldn't need this book if you were successful would you?

I wanted to give this book a way-thumbs-up, but it is soft and fluffy on the inside and hype on the exterior. This book will not make you a millionaire agent unless you are already there.

I am seriously doubting the review process of this site. There is no way this book could have received so many 5 Star ratings unless Keller's family has clogged the entire system with bloated comments. There is not one objective review in the whole lot, except for the man who gave it one star and pronounced it as junk--ditto. If someone could tell me what is so enlightening about this book, I would be grateful since I think I wasted money that could have been more wisely spent. My impression of this book is that it belongs on the "Greatly Reduced" table at Barnes and Noble, and don't pay more than $1.00

I have bought some bad books, and never have I read a negative comment here. But this book is totally out of the way.

This book is totally junk. There is nothing new or interesting. I felt so cheated by all the 5 stars comments! All the book hype on and on is just a few things, from chapter 1 thru whatever are all abt the same things. Its keep on repeating like a broken records. I have more fun reading a Yellow Pages than this junk. Buy this book if you have serious insomnia.

As of this writing I've been a licensed agent in Northern Virginia for 2-1/2 years. Without question the information here is remarkable. As in the other reviews you've read here I repeat this is not a quick fix or a magic pill to success. You are self-employeed as a real estate agent and that means YOU must take control of your business, not your broker. The first third of the book is Tony Robbins'-esk'. It's more motivational and meant to get you excited. The last two thirds are a manual of what to do to succeed. I started my first six months as a Realtor(r) with a traditional model broker and found limited success. When changing brokers and reading this book my first full calendar year in real estate I hit the $4 million sales mark. Sticking to the models and following the path my second full year which will end Dec 31, '04 I will have closed $10 million in sales volume. I don't say this as a pat on my own back but as an example of someone that has been applying the model layed out in the book for over a year and a half now and the results it has helped me to produce.

Buy This Book, but most important READ IT and APPLY IT!

I have to laugh at the people who complain about this book, they are not reading the same book I am. I turn to Kellers book almost weekly. I went from no sales and no listings to 3 listings in 3 weeks since reading his book. Just his 8x8 touch technique alone was worth the price.

This book is not for everyone. If you are satisfied with your career as is then you will not go the extra effort Keller suggests. For the serious Realtor looking to go out on their own, this book is the roadmap on how to do it. My ten year plan is to develop the skills and relationships needed to go out on my own. This book will take me there with some hard and smart work.

Just the fact that Keller has such details in one book is amazing. Everyone from Michael Gerbers to Tony Robbins systems are in this book. What makes it a classic is the fact that the book can combine such a wide range of information in a clear and simple format. Thanks to Keller for writing such an inspiring book.

Much Success!

Tremendous!!!,
Gary Keller, Dave Jenks and Jay PApasan have really laid this business of real estate sales out for the Real Estate agent that views their practice as a business. Agents that read this book-- get ready to get control of your business. He talks about mastery in the areas of lead generation, Profitablity, accountabliity, tracking, Recruiting help, grooming lead help and growing a Mega Agent practice within your current work environment. I've already experienced unbelievable results by using the principles taught in this book. I have made adjustments in my practice that are already producing significant results and profit after just a few short months. I'm on my second reading of this book and I am discovering things I missed the first time around. I think this book may revolutionize the real estate business form the agent's prospective. This is a must read for anyone that wants to take their business to its full potential!! Buy this book!!!
Tom

My sales went from $2.7 million in 2004 to $8.5 million in 2005. Now we're heading to towards $12 in 2006. Hot dog!

But it's not about the money! It's about being the best I can be. I have more time for my friends, family, and I am out of town enjoying myself about 8 days per month. Mostly weekdays... And I have the security of knowing that I am on-track for the business to run itself while I am unavailable for vacation, semi-retirement, or if something happens to me. (!!)

All it took was the change of MINDSET and mode of operating that I learned from The Millionaire Real Estate Agent: It's Not About The Money.

Gary Keller gives you the formula for success in Real Estate. MREA (Millionaire Real Estate Agent) DOES have plans to help you make more money. YOU identify what you want your Net Gross Commission Income to be, and how many weeks per year you want to work. KELLER shows you how to draw a map from that future goal, backwards, to where you are now. Then you can start your journey, step by step, to success. Simple.

Keller likens your approach to becoming a successful agent to training for your first marathon. If you had set your goals for only 10 miles, you would work long and hard and painfully to hit that mark in a few months. However, if you had set your goals more long-term to run the full 26.2 miles AND had a plan to get there, you would be breezing through that 10-mile mark with ease and grace. It would have been a foregone conclusion that you would have that 10-mile level of success.

The marathon is a great metaphor for real estate. How far can you run or walk comfortably right now? 1 mile? 3 miles? If you got up early and ran or walked and ate right and had a plan, you know that you be able to run or walk farther, faster AND you would probably be in the best shape of your life. The confidence and success you would feel would spill over to your improve your personal life.

Think of each mile as $1 million in production. $1-3 million is attainable by accident. After that, you need a plan.

Unlike the marathon, you don't have to get up and do a bunch of stuff you weren't doing before. You are going to be doing the same real estate stuff you were doing already, just a little differently. Ultimately, you get to sleep in!

By the way, my clients love the service they get from The Joe Barfield Group and they are delighted with their results... That feels good.

This is coming from an Agent with another company Coldwell Banker Bain. The Insights in the book are incredible, comprehensive, and a must for all agents. I highly recommend it to all new agents. I must say, it's the most comprehensive real estate agent handbook. I had read 4 others, and subscribed to 2 national programs. This book is all you need. This is coming from a guy who was voted Rookie of the year of his office for 2004, just found out Monday. My award was a surprise to me, and it was based on GCI for the year, not on transactions, from Coldwell Banker Bain West Lake Office. I think our office is either the 9th or 10th most producing office in the world for CB from 2004?

Last fall, I was going through a hard time with my real estate marketing efforts. Like every successful person, I was going through a hard time, and asked Gary for a specific question. I felt a bit of racism from people, when I was marketing to people in my neighborhood. I noticed a few direct racial comments, being from high tech and software, I was shocked to find this. I couldn't believe this was happening to me in Seattle, in 2004. I am even married to a caucasion person, and growing up in Minnesota never saw any thing like this, I couldn't believe it, but it was true.

The best part was, Gary gave me simple but profound personal advice. I asked him a question on how to overcome this unique situation. He said focus on the people that like you, and the system that he outlines in the book. We are our thoughts and that is all we see. I focused on all of the positives, and I started appreciating all of my clients, and telling them how much appreciated them. The results continued to be amazing, but I was now happier. Plus, I feel that I am a better person to put his advice in action. I couldn't believe a guy with his stature, took time for us little guys. Thanks Gary!

Thanks!
Vipin Singh
urbantango.com
Coldwell Banker Bain

This is the "Number One, Must Have" for any serious Realtor's tool box! Gary Keller's book "reveals proven models for excellence in the real estate sales industry. These ideas have been tested and refined by working one-on-one with hundreds and hundreds of top agents" through the U.S and included in the book as vignettes of Real-Life Millionaire Agents, presented as "Snapshot of a Millionaire".

The book debunks "Six MythUnderstandings between you and high achievement" (e.g. "It can't be done in my market", "My clients only work with me-only I can deliver quality service", and "It would take too much time and effort-I would lose my freedom". This last one was my sacred "mythUnderstanding"; thwarting me from achieving greater excellence in my real estate career. Initially, I didn't buy the concept of "through discipline I achieve Freedom". Gary Keller shows us how this IS the Truth-a bitter pill to swallow for us radical "Independent Contractors"! But, how sweet the results are by following and implementing the systems spelled out in simple, easy-to-follow steps in The MREA Bible.

Gary Keller's encourages us as Agents to "Think Big, Act Bold, Live Large, Become the Very Best You Can Become". It's not just "jive talk" to get you pumped up, but real systems that any agent can implement to move beyond their ceiling of achievement by focusing on "Leads, Listings and Leverage".

Gary Keller tells us, "As Realtors, we are in the Lead Generation Business". This book shows you how to keep your pipeline full, eliminate the "feast or famine" cycles that plague the majority of Agents, and pump out big Profits! It is NOT a "get-rich quick" promise; it is a roadmap of "How-to" achieve your real estate career goals with sound, business-systems.

This is a "Must Read" for any serious Realtor; whether brand new or a seasoned veteran. This books is for Agents who want to take their business to the next level. There's even Sample reports for Profit and Loss and Balance Sheets (what a concept that an Agent knows where he or she is at financially each month!)

I say, "It's a new season and a great time for our industry to rise up to professional business standards; to run our businesses with sound business principles and practices! Gary Keller leads the way in this useful resource. I highly recommend it!"
In our company, Keller Williams Realty, our Founder's book is affectionately known as, "The Red Book". Buy it!

This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere. -Robert T. Kiyosaki

That this book is even mentioned by someone let alone the very person, Kiyosaki, should tell you not to get this.

Mr. Kiyosaki's book (Rich Dad/Poor Dad) is filled with the sort of information that any person who has been in any business for any amount of time will tell you only leads to disaster. For more information on Mr. Kiyosaki and why I would not recommend any of his books or any books he recommends, I invite you to visit www.johntreed.com/kiyosaki.html

I recommend this book to everyone, not just real estate agents, but to anyone who wants to simplify their business strategy. My first ready of the book was with in 3 days. I have spend the entire month of September 2003 studying the book and preparing my business action plan for 2004. As a new agent, less than 1 year, this book is a God sent to prepare me for my new career as a Realtor. The number crunching and budgeting task are all part of being a business owner. Operating in the "Red Light, Green Light" mode will make all of my budget items revenue based.
GET THE BOOK, AND IMPLEMENT THE BOOK!!

This book has changed my way of thinking. Gary Keller and Dave Jenks do a remarkable job of mapping out the path to netting over a million dollars. I am currently reading this book for the second time and I plan on reading it ten more times. Our team has made some serious changes after reading this book and we are seeing the benefits and how easy it can be accomplished. Remember we are all in the Lead Generating Business. I wish you all the success after you follow the MILLIONAIRE REAL ESTATE AGENT Book.

Skip it; you can get these platitudes from any R/E seminar.
-get listings
-get a database
-focus on numbers
-think without fear
-"Think a Million"
-"Earn a Million"
-"Net a Million"
-by the way, "IT'S NOT ABOUT THE MONEY . . . "
-"It's about being the best you can be!"

In other words: drink the Koolaid; buy the book. If you still think you need to buy into this odious demagogy, I have a second-hand manifesto to sell. I'm thinking a million.

In contrast, Real Estate Success for Dummies (Dirk Zeller) has a wealth of applicable information.

I began my career in real estate in July 2004 with a company called Keller Williams, which the author founded, therefore I was required to purchase and read this book. While my relationship with Keller Williams did not pan out past two months, I will say that this book was an excellent starting resource. For the most part, it inspired me to get out the door and prospect, discussed budgeting, some broad marketing ideas, and goal-setting. Specific marketing ideas were not discussed in detail, which is not the purpose of this book. The purpose is to inspire and discuss basic business fundamentals as a real estate agent. [If you are looking for specific ideas, I recommend going to a CRS event... it's amazing what agents from other markets will spill that local agents won't share.] Once completing this book, I was on fire and wrote a very detailed "action plan" stating exactly what I would do each day for the next 1 month and held myself accountable to this each and every day. This was updated month after month. Thanks to the focus this brought me, I closed $11.3 million my first year! At the point I was at in my real estate career, that was the "pearl" I received and utilized from The Millionaire Real Estate Agent. I know that when I pick up the book and read it again, now a few years later, something else will speak to me as I am at a different point in my career now.

Sean Remington is a top rated Albuquerque REALTOR(r). To learn more, please [...]

I was a Realtor for more than ten years when I read this book and am now a RE coach.Millionaire Real Estate agent brought so much clarity to what I had done right and wrong in my practice. The lead generation model is a wholistic approach to marketing and prospecting, I really love the concept marketing based and prospecting enhanced.Too many schools of thought put too much emphasis on one OVER another. The organizational model makes clear how to build a Real estate team and to avoid hiring sales people before you have a strong administrative foundation and why that is important.This book supports the entrepreneur in every Realtor. Kudos to Gary Keller and Dave Jenks! Alicia Fruin

Prior to writing this book, Keller interviewed over 100 top real estate agents, then wrote about their common methods of success.

After reading and studying this excellent book, I decided to hire my first part-time assistant to help me develop a comprehensive annual marketing plan, which Keller outlines so carefully in the book. This book is about the big picture, which most real estate agents don't see. (To learn about specific marketing techniques, consult any other book.)

This book is about inspiring the reader to think at a higher level (as a millionaire producer), not just as an average agent. It certainly got me thinking at a new level. Although I don't have my license yet (will have it by Mar 06), I am putting Keller's ideas into place so I can capture my local market.

First he teaches how to "Think a Million" through Leads, Listings, and Leverage (helpers), which for most of us is a real stretch. Next he teaches how to "Earn a Million" through his 4 Fundamental Models: Economic, Lead Generation, Budget, and Organizational. (Fabulous info with great detail!)Then he teaches now to "Net a Million" through Leads, Listings, Leverage, Money, and You. Finally, he teaches how to "Receive a Million" by letting your real estate investments earn for you.
Once you are successful at a high level, the last section is about "Staying on Top."

I am so excited about implementing what he taught. Because he painted with a broad brush how I need to think and outlined what I need to do, I will supplement his very inspirational book with books and tapes that address specific issues such as direct mail, websites, advertising, calls, logos, slogans, scripts, etc.

If you want to achieve at a very high level, follow what over 100 highly successful realtors did as written in this book.

I Actually recieved this book with the online course for my state license (Californialicense.com). At first I couldn't figure out why, because it had NOTHING to do with passing the state test, but now agree that it should be REQUIRED reading for all new agents. Yes, it starts out a little dry, especially if you're new to the real estate business, but by halfway you're wondering why they don't have these step by step books for ALL businesses. It answers alot of good questions that I have yet to see even asked in other RE books. Gary Keller gives advice, motivation and real, practical examples that make your goals not only attainable, but realistic.

If you're serious about making it big in the RE business, rather than just making a living, do yourself a favor and buy this book, apply the models, and refer back to it often!!

John

This book is an excellent tool for a beginning agent or an experienced agent who wants to take his or her business to the next level. It is especially valuable in the following areas:

1. Lead Generation - the book is crystal clear about the fact that real estate is a lead generation business. The authors provide quantifiable models to generate leads that work, provided that the agent is disciplined enough to follow and stick with the program.

2. Budgeting and Marketing - Too many agents make the mistake of spending money they don't have. The authors stress the need to spend out of profits (red light, green light) and stick to your budget. The top line is important if you want to feed your ego and be agent of the month. The bottom line is important if you want to live a really good life.

3. If you list, you last - The authors stress that agents should prospect for listings. This is extremely important. Listings are inventory, and as with any business, the person who controls the inventory is the person who will profit the most. The beauty of inventory in real estate is that you don't own it, so you don't pay the carrying costs, run the risk of loss or theft etc as you would in most other businesses that carry inventory. Without a listing inventory, you are vulnerable to the market. With a listing inventory, you are the market.

One area where caution is warranted is in the hiring of staff. The authors are decidedly pro-team, and that's fine, but too many agents add staff too quickly and kill their bottom line as a result. It's helpful to look at the profiles in the back of the book and determine how many transactions per year per person these top teams do. Unless you leverage your staff to do more transactions per person than you can do alone, you might be better off growing staff more slowly than quickly. That's a minor gripe, though, and the authors do an adequate job of explaining the risk.

Overall, this book is the best source of knowledge on how to structure a winning residential agency business that I've come across, and it is well worth the price of admission.

Bob Sharpe
www.canyonlakemls.com

WOW!! This is the best ... investment you can make in yourself! I think this should be mandatory reading for every real estate agent. Gary and Dave have come together to bring systems to an industry that has not used them. By simply following the models in the book you can grow your business as much as you choose to. The basic disciplines teach you how to have balance in all areas of your life while running an incredibly successful, on purpose business. I know of no one else in the real estate arena that is as focused on getting their agents to the next level and this book takes you through those steps!

Robert Kiyosaki introducted many people to the principles and theories of money, but he never provides a plan for the reader. Mr. Keller fills that void with the Millionaire Real Estate Agent by providing a precise, step by step plan on creating a true "B" enterprize. This is the "how to" book that Robert never got around to writing. Thanks for filling the gap!

I'm new to the Real Estate business, but not new to Real Estate, nor business. Being a creative genius yet an organizational buffoon, this book has the organizational tools I'm really going to need, policies to keep me focused, as well as what to focus on, and the goals to hit that will determine when to expand. A must read for any Real Estate agent or any business owner looking to kick their business up several notches.

are you an investor? a salesman? whatever your position may be in the real estate field, you owe it to your self to read this book! there are a few staples, and this is one of them. I am an agent at the top producing office in a southern california area and i was number 69 out of 70 agents. by year end i am now at 40, and this was only my first year! i will read it again and you should do the same! Burt Bakman

Anyone building a real estate business would do themselves a great favor by picking up this book. I've used the models in the Millionaire Agent as a framework to coach my real estate clients to their next levels of success. In fact, my other business clients have also gained great benefits by applying the model of using solid models, as well. The authors boil down the real estate game into something simple and tangible, the 3 L's -- Leads, Listings, and Leverage. Many agents understand the leads and listings part of the equation. My clients tend to struggle with the 3rd part, leverage. Instead of building leverage, they find themselves battling with the 4th L -- Liability.

Ideally, leverage results when you have a clear system and good tools for getting the work done. Liability and struggle occurs when you don't. Leverage occurs when you find the right people to plug into your team. Liability occurs when your people cause you more work and headaches than they save you. The people problem generally rears its ugly head when you aren't clear about your standards for operating and how you'd like a team member to fit into your system. This often occurs when you hire from a position of "needing a warm body" or trying to help someone out by providing a job. Instead, it's necessary to take the time to research successful real estate models, implement a solid work system, and search for the right person(s) to plug into it. The result is a great big opportunity for you and your ideal employees.

Regardless of where you find yourself in the real estate industry, chances are you will see yourself in this book and discover a few great millionaire models to emulate.

Gary Keller does an excellent job explaining how selling real estate can be developed into a business that operates like a machine. The book shows the most efficient and effective ways to generate leads through both image/brand marketing and prospecting, as well as advice on staffing, budgeting and systematizing your business.

I started using the systems this book describes on my own before this book came out - I had to create, fine-tune and solve problems myself. This book has everything already refined, fine-tuned and solved for you. You just have to read it and do what it says you should do!

While there are plenty of books out there about personal success, they're more often helpful through motivation than methodology. Gary Keller's approach is more analytical. The elements of succeess are explored systematically, and clearly communicated in the book with plenty of helpful illustrations. I found the writing style very easy to read. Overall I'd say this book is probably one of the best of its kind. I'd recommend it highly to anyone in the real estate business, but it really has a broader application as well, to success in general and the way you approach life and its challenges. A good read.

I am a rookie agent and found the material worthless, a complete waste of money and time. There is no real technique here. The book so repetitive its agonizing. The worst part is it really has nothing to do with real estate, I learned NOTHING about the real estate business reading this book. You could re title the book an infinite number of times and have the same content "The Millionaire Day Care Worker" for example. There is as much information about running a day care as there is real estate. Steer clear.

Since purchasing and reading the book, as a real estate agent that is only in the business for 4 years, I just passed the 1 million mark in commissions earned for our team during the past 24 months following and using the models and principals that are described in the book, The Millionaire Real Estate Agent, while having a balanced life. The Economic Model showed us the numbers to hit, the Lead Generation Model showed us how to get business and appointments, the Budget Model showed us how much to spend on the key areas and the Organizational Model is invaluable in assisting me in putting together my million making real estate agent team. This book got us thinking like a millionaire so that we could begin to earn a million. Our next step, using the book as our guide will be to earn a million in a 12 month period of time. I am starting to read the book for the 14th time and can't wait to find more nuggets that pop out each and every time that I read it. It is not all about the money, but it is nice to know that this book help you in that area as well as developing a life outside of real estate. I highly recommend this book.

There aren't a lot of great marketing books out there for home loan consultants - and this book gets to the heart of our business as well.

I highly recommend it, very well written, and excellent insight on the world of building a successful and rewarding business in real estate.

After 15 years of being a student of high volume real estate sales, this book brings it back to the basics in a way anyone can grab a hold of and succeed. This should be a required read for anyone thinking of entering the business, newer to the business or seasoned veterans wanted to discover how to go to the next level for themselves. The tools are spelled out in a way that makes sense, brings ethics into the conversation and proves that one can succeed utilizing these tools.

This book clearly details Gary Keller's study of the top real estate mega-agents in the US. Written in a style that is easy to read, understand and follow this book is actually a "how to manual" for achieving over $1 million dollars a year of NET income by selling residential real estate in any market. MREA reveals the basic model for generating leads and leveraging a team (staff) to achieve a production most real estate agents do not even realize is possible. Unlike most real estate trainers and speakers this book does try to sell any other products or services.

This is a must read, whether you are in real estate or not. Its a great business book. Simplifies difficult business strategies. Shows you how to take control of your business and shoot it up to the next level. It is also has great inspirational models to follow and motivates you to take action.This book also makes you believe success is so easy. I don't know how these people who gave it a bad review came up with the comments they made. Some people are just negative. I have read this book six times and have become a student of it (like in Buffetology) and plan to continue reading it over and over. Don't buy a hundred books, buy one great one then learn how to master its principles. This is the only book you'll need.

I am currently 3 weeks away from finishing my Pre-Lisc Real Estate requirements and sitting for the State Exam. As a soon to be new agent, this book has been very inspirational. It shows you to learn from other agents/brokers who have already been through the same challenges I am facing and to become successful by following whats proven to work vs reinventing the wheel. Its a simple but smart concept. This book can be for already successful agents to get to the next level or new ones alike. Love it!

This is an excellent book on the subject of real estate. The
author dispels a whole host of myths. For instance, some people simply say that they cannot invest in real estate for whatever reason.

The successful real estate investors seek out property values
and then convince financing companies to lend money on the
value of the property above the purchase price. The notion of
risk is a function of the incremental cost to achieve an
incremental rate of return. The initial challenge of entering
any business is to learn it so that one can prosper according
to longstanding success models in each industry. Real Estate
is no different. In fact, it's even easier to invest today
because the United States Government wants to encourage people
to pursue home ownership. The author stresses the importance of
developing leads through seller listings. The book is a solid
value for anyone having the patience to apply the concepts
set forth by the author.

Great book! The ink is still wet on my license, 3 closings so far. Wanted to get focused on my business and Gary Keller gave me good insight and information that will make me a better agent. Good tips too!

If you never read another book on real estate, read this one! Gary Keller and Dave Jenks are masterful in their keen understanding of what it takes to succeed in the real estate industry! Catch them in person at a MREA seminar! What a fabulous way to take this book to the next level. You won't be sorry!

This book is the ultimate guide to having a "business" doing real estate, as opposed to a "real estate job". It is not about making money, it is about gaining leverage, and having a life while producing a large income.

A must read if you want to have a successful real estate business!!

If you want to read a book on how to spend a million dollars, without making a single dime, this is the book for you. Keller spends a great deal of time showing you how to blow money, but he offers you NO program for earning money. If you are new to selling real estate, you need to learn how to prospect for new business, qualify customers and clients, present to them, close the sale, service the customer and close the transaction. This book does not tell you how to do any of that. Amazon has much better books available to you: Ray Smith's "Master Blueprint for Real Estate Sales" or Dave Stone's "Training Manual for Real Estate Salespeople", both out of print, but available, are way better choices for you!

Where the majority of real estate instructional books are filled with anecdotes, stories and theories that have little to do with the day to day operations of a successful real estate business, this book is the opposite. Keller gives you a day by day roadmap for your success, no empty promises just a step by step of what you need to do to be successful. I would recommend this to any agent rookie, veteran or otherwise. This may be one of the best how-to business books on the market today.

If someone had given me this book when I first started in Real Estate, it wouldn't have taken me as long to get where I am today. The MREA book is a culmination of interviews with some of the top-producing real estate agents in the country.
I purchase the paperback version by the case and give them to other agents. The sales-advice within could be applied to almost any service product. One of the author's, Gary Keller, is an outstanding individual, founder of Keller-Williams Realty, and literally a billion-dollar producer. One of the Proverbs says to act on sage advice - - - here it is.

Our team purchased 2 of these books and we are now in the process of remodeling our business. Great ideas that will lead to success.

Do you want to build a team of agents that sell for you? If so, learn how to list homes and leverage your talent so that you grow your business. Why invent the wheel when others before you have done the ground work? This book will help you understand how the "mega agents" do what they do and how to create the same for yourself. As a real estate broker for over 21 years, I highly recommend that you follow these business models but you need to read this book first.

Hands down the best book on running your real estate business.

This is a good way to plan your start in real estate. I decided to work on a marketing plan before even selecting a broker, to make sure I was on track to hit the ground running on promoting myself and generating my own leads right away. That's why this book is right up my alley. Full of best practices in real estate sales.

Now, I will soon have a complete lead generation roadmap for the next 12 months. And I can use it when interviewing with brokers to make sure they know where I'm coming from. I'll only be working with larger investment properties (not homeowners) so it'll be interesting to see how different (or similar) my conversion rates and other results will be from Keller's model for homebuyers. But, I'm confident I'll be getting a better start than 99% of new agents.

Having followed a national trainer for a decade, I reviewed the book not expecting much. I was left spellbound! This is the framework for a business you own instead of a business that owns you. Want proof? I closed over 10 Million last year and by implementing what is in here I have closed and pending Eight and a half million by May 15, 2003.
Heres the question-how much is what you don't know costing you?
Order the book, implement it in your business and be amazed.
When would now be a good time to crank up your business?

For any agent at any level of Real Estate this book is a great place to start. Gary and Dave have captured specific action focused steps to help any motivated agent achieve success. The details of the how are unimportant - true agents will get that information in their offices or at local training, but this book focuses on the big why's and the major steps to take to move forward. Gary is currently on tour in the US promoting the book. Don't miss it. ...

After the first 6 months in business (I've just finished my 3rd year), I decided to buy a number of Real Estate instructional books on how to sell Real Estate. I had a feeling this would be the best. I saved it for last. I read 4 other books over the holidays (about a 4 week period). The other books were good, but redundant and nothing that changed me. I started to read this book and immedietely knew that this book was different. It gave specific direction on what has worked for successful people. Not just successful people here and there, but the book took a scientific approach to identify common practices among groups of successful Realtors.

The result? I can't say that I do everything that the book says to do. I should! But, I have taken parts of the books and implemented those practices. The year after reading this book I made the top 20% in the market. The following year I made the top 15%. And this year is off the charts. I'm not sure where I will end up, but top 10 or better.

There is no substitute for hard work, but I would rather work hard the right way. Best of luck!

Gary's book is an invaluable resource for agents who want a simple (but proven) plan for making it to the top of the real estate industry. Taken from hundreds of hours of interviews along with his personal experience, Gary presents the insider keys to sucessful real estate agency. Lots of people offer this sort of advice but in Gary's case, the proof is in the pudding! He, along with his team of real estate millionaries, have lived out the information detailed here.

A tremendous book for anyone in real estate. Grab a pen and get ready to take notes!

Commonsense, informative, easy to follow. A comprehensive plan to "being the best" NOT just how to make a lot money. One of the best "how to" real estate books I've read.

Sometimes you read a book and don't get it. I did that when I got into the business three years ago.

Now, I've been "muddling through" three years of business. Picked the book up again and it was like reading a how to save my career book. The direction, the explanations, the "we've been through this before" attitude is amazing.

Worth every penny.

I was disappointed in this book. Though it is filled with geat information, I felt the majority was about how to hire an assistant. I know to be a highly successful agent you need staff, but I was hoping for a book that did more to explain what the 'normal' agent (who doesn't yet have assistants) could do to improve their business.

I'd say buy and read it, but don't expect amazing revelations. The premise is to hire more people to do the work for you. That wil free you to do grander things or dream them up. Keep 100% of what YOU earn or keep 50% of what 5 others can earn FOR you.

Still in the process of reading, but seems to be a great book thus far. I would recommend that anyone deciding or currently in the realestate business read this book. After concluding my first year in the Real Estate business it has helped me reflect on my experiances, transactions, and seems that it will improve my business.

This book absolutely maps out everything that you will need to be a tremendous success in Real Estate! It is not a book for those in the real estate business part-time or for hobby. This book is for the unique individuals that have what it takes to succeed (or at least the potential), yet don't quite know where to start. This book places every step needed to be the ultimate Millionaire Real Estate Agent! Why reinvent the process when you don't have to. You will be much farther ahead by applying the knowledge and guidance of someone who has already paved the way to the top, rather than plugging away at it yourself blinded by inexperience. If you see yourself as being more than just an agent and are willing to do what it takes, this book is what you have been searching for. In the book and on the web site they have a list of recommended reading. Even more great info to apply to your business and life! Check it out.

It's so easy to make things look complicated, Gary Keller takes real estate and breaks it in to modules. Just try to master one part at a time instead of everything at once. Use this as a blueprint for your real estate business and you can skip a lot of the mistakes most people make.

Whether you are right or left brained, organized or unorganized, experienced or inexperienced this book can help design a path to a successful real estate career. As a matter of fact, it doesn't matter what your career, the models work. Read it, embrace it and then master it. You'll find your way to riches...but really, it's not about the money it's about a full, rich life.

Whether your a new agent or a seasoned veteran, this book is for you. An outstanding read with great information to help real estate professionals persue business models that will help acheive success. This book is great in helping provide direction and guidance for any successful real estate business. It provides great detail for an agent working on their own, or for a an agent looking into starting their own agency. I have also found this book very useful as a resource that I go back and reference on a regular basis. Well worth the money and an very useful read.

This book has layed out the path for my real estate career. I would recommend this book to anyone in the business and especially to those who are just getting started.

Gary Keller recommends reading this book 12 times to master the systems and models to build your business, your wealth and your leverage. Anyone in a business that requires lead generating will get more than they could ask for out of this book. I am on my 3rd read and was halfway through the book and decided I wanted to get into Real Estate!

Definetivaly read this if you want to take your business to the next level

This book outlines Keller Williams' philosophy of real estate which translates into - make more money, do less work, systematize your business, build it with integrity and good values, hire good people, and live the good life. All in all, it is a primer for creating a great life in real estate.

Don't get me wrong, doing everything in this book will be hard work, but so is creating any business. Real estate agents who follow this advice will find themselves sitting pretty in short order. I highly recommend this book to all agents who are willing to see their real estate practice as a business and not just a job.

Thanks a Million Gary Keller and Dave Jenks! After reading this book (3 times to date) I was able to immediately implement some of your strategies and improve a number of things my team has already been doing. The applications and insights are for every level of agent. Whether you're a rookie or superstar, you'll find some awesome, practical ideas for your real estate BUSINESS.

Great Job!

This is a system, simple, and direct! Gary Keller has gone to the core of real estate and what it takes to succeed. This book can be used as a step-by-step guide to making any amount of money you wish! His use of real life millionaire agents is inspiring, invigorating, and fascinating. This is a must read for real estate agents and non-agents alike. A job well done goes out to the brilliant authors of this work!

Maybe it's because I've been in the real estate business for many years, but I frankly didn't find this book of any value to me. Perhaps it is best read by someone who is just joining the business for the first time.

Every real estate agent needs to read this book or forget about selling real estate and get a job working for someone else. Gary Keller the founder of Keller Williams Realty has gone to the trouble and expense to really find out what has to be done consistently to become very successful selling real estate in the Unites States full time. It all begins with lead generation. I can't tell you how many agents I personally know that don't understand the concept. The model is leads, listings and leverage; its that simple; the basics are very important. I worked at Keller Williams and really beleive in the company because it is the future of the business. If you are not going to be super successful lead generating then you should not even bother earning your real estate license.I could teach anyone even a nonsales person with no personality how to be successful in real estate; its more then attitude; its a hell of allot of work. I would only hire someone in my office that has read, understands and is able to apply these concepts.

The authors were clever in writing this book. They combed through proven systems to come up with the necessary material for this book minus the interactivity you enjoy in a software program. It also felt like an economics book. About midway, I had to stomach through the rest of the book only because I knew the author's recommendations were derived from current systems that I had used or is currently using. So it felt a little redundant to me. Make no mistake the content of this book is highly informative yet minutely archaic in terms of instruction. Although the content may not fit everyone's way of doing business, however it should appropriately fit the novice practitioner.

I really had to find a way to kick start myself to read the second half of the book only due to the fact that when I start something, whether a book or project etc.. I like to finish. I found a little success in reading the second half although I did find myself foraging through to find some useful anecdotes which lead me to reflect some. The authors of the book used the title of the book as a constant affirmation motto throughout. One important objective this book accomplished I would say is empowering folks in having a no nonsense approach to running a business.

This book is fabulous for anyone that is thinking about becoming a Real Estate Agent. Written by a millionaire Real Estate Agent, the author researched a lot of very successful Agents and distilled the formula for success. This book is a detailed plan on how to become a Millionaire as a Real Estate Agent from someone that not only successfully applied all this knowledge to himself but complemented it by studying other people that are also high achievers. This book is fascinating to read, entertaining, full of decades of experience. You don't have to re-invent the wheel, all you have to do is follow the clearly and easily detailed road map to millionaire. I am doing it and it is working.

This is a must read for any agent. It contains the necessary elements an agent must be aware of and the actions an agebnt must take to be successful in real estate running it as a business.

This is a great book for Real Estate investing. Myself and my husband, Jameson Thottam (he used to work with Real Estate firms such as The Loan Page, Homestore and IndyMac Bank), have been dabbling in residential real estate and we found this book VERY helpful in terms of teaching the core secrets (i.e., valuation, SEC II stat techniques, tax implications and flippying and insider trading tips of how to find/negotiate the best properties).

We have used this book in examining multiple properties and can't recommend it enough. Trust us, Elizabeth and Jameson Thottam....we've been in the business for the last two years now and love this book.

- The Thottam family

Gary Keller certainly has a very good business plan for your agency growth. His basic techniques will enable agents to focus on growing their businesses to achieve maximum financial and personal growth.

Gary does a great job breaking down the systems to generate a million dollars a year in real estate. I would reccomend this book for anyone in the business. It is filled with examples and illustrations that will move anyone.

So you want to be a successful Realtor, you have passed the test and have a license. Your broker gave you a desk (maybe) and a phone and said go out there and sell!!! This is your business and you have no idea (no training) on how to conduct it...read or listen to this book...follow the model! Read it, it will make you the Realtor that people want to do business with, it will make you the Realtor other agents want to work with and it will make you very successful.

Gary Keller tells it like it should be. If you have a true servant's heart and want to help people with the skill and knowledge you have as a Realtor, this is the book to read. He gives a number of techniques but ultimately, he makes it clear that you need to want to do what is best for your client - not your pocket. Excellent book, I recommend this to every new agent I work with. Need a plan to get started right, Gary is the man with the plan!

This is the best book on the market on how to organize and run a real estate agent business. Its principles are applicable whether you are a brand new agent, or have years of experience. That said, if you are looking for a book to explain listings per se, or working with buyers per se, then this might not be the right book for you -- this book looks at being an agent from a much broader (and more important in my opinion) perspective than that. If you are smart (if you "get it") then you will realize that the things taught in this book are far more important to your ultimate success than any book you might read on how to take a listing. Buy this book, read it ten times, and when you think you understand it read it ten more times! Its message is that important! Few understand this.

In the spirit of full disclosure, I should say that I am an attorney, real estate broker, investor, trainer, and am affiliated with a Keller Williams office in Chicago. That said, rest assured that my affiliation with Keller Williams does not affect my integrity with respect to my review of this book -- honestly, it is a good book that you should read. For what it's worth, I am the author of another real estate related book that can also be found here on Amazon -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording. It's part of the "WealthLoop Series" and unlike many real estate books, it is an actual "how to" book as opposed to a "rah-rah" book and comes complete with forms, checklists, leases -- everything the beginning investor needs to get started. Agents from across the country have been telling me that my book finally taught them the right way to work with residential investors. You might want to check out the CD too -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses (Combo Audio/Data CD): Author's Audio Commentary Plus Downloadable 32-page Marketing Manual, Checklists, Spreadsheets, and Forms.

A related program that's well worth checking out is:

The WealthLoop Series Beginner's Guide to Personal Wealth Creation (Combo Audio/Data CD): Audio Seminar With Downloadable 40-Page Action Manual and Active Link Library.

This title is for the novice in the business. The basic principles that Keller, etc. provides are not for the agent who wants to expand his business.....so buy another title.

This has great marketing ideas on how to show your listings throughout your particular niche, whether it be condos, waterfront, land, commercial, etc. For instance, setting yourself as an expert in your community with the local press about a specific niche will help you in free advertising. This is a superb book covering good ground for any real estate agent or even real estate investor.

Other supplementary real estate books:
Investing Without Losing (ISBN: 0978834607 NOT on amazn, on other stores)

This is an outstanding book. I wish I had read this book when I first got into real estate. Also I a glad that my husband and I now work for a great real estate company Keller Williams Realty.

After years of selling real estate at a relatively high level, it was a pleasure to read Gary Kellers book. He simply spells out what it takes to make it at the top levels of this industry. If we had his game plan from day one, we would have been light years ahead of where we are now. It's straight forward, easy to read, and easier to understand. Think Big!

This Book will make you think diferrently.
It truely shows you the process of making a success in real estate or any other business is not as difficult as you would think. The secrets in this book are the foundation of a successful business. Enjoy and Grow.

This book is the most complete "how to" book not just on real estate sales but regarding sales in general. If you have a business, you NEED this book! It provides a step-by-step guide to building a business with the end in mind. If anyone follows the book, their success is almost guaranteed!

My children are not in sales (at least as yet) and I am giving each one a copy because it talks about visions, goals and systems. How can they go wrong with such great advice.

The authors have laid out all of the issues which stop people from succeeding to their highest level. The book then systematically provides models and plans to help you be the best you can be. This book is ideal for anyone who wants to take their real estate sales practice and create a business with value. My sincere thanks to the authors for this wonderful gift to the real estate industry.

We tend to overcomplicate business. This step by step roadmap to success in real estate should be a requirement for real estate professionals nation wide. Why reinvent the wheel? All an agent needs to do is to follow the path of successful people in the business.

I'm not in the real estate business, but the concepts and success techniques Gary covers are applicable to anyone wanting to get more from their life.

From the Preface and Introduction to the Six MythUnderstandings, The Millionaire.... sets the foundation for setting your sights higher and asking for more. The models for building a successful real estate business are straight forward, and can be easily translated to other industries.

I also enjoyed the closing 'snapshots' of agents who have achieved success in a very competitive environment.

Thanks for the good ideas and new perspective on achieving what ever you want!

2.5 stars. First off, this book is directed at someone who runs a real estate business, not someone looking to start out in real estate. There were a few glimmers of insight but not much else. If you can pick up a copy for a dollar or two, it's worth looking through, but don't pay more than that.

Not recomended.

I read this years ago and loved it.
I saw it this afternoon as I was cleaning my office and I just might read it again.
It's a wonderful book and I just decided I am going to read it again.
It's tough out there for a lot of people and being in real estate sales is certainly a bit challenging.

Hello,

I think that it was a great book at a very reasonable price. It was a used book in good condition. I will purchase from this seller
in the future.

Great book with credible and factual information. I have been in real estate for approximately 8 years now and have to say that this book has something for anyone interested in real estate. Whether you are new to real estate or have 20+ years experience I think that there are many great "nuggets" of information that can assist you on your journey through real estate.

This book provided us with great tools to get our Real Estate business moving beyond the "norm". We're looking forward to implementing many of the tools, putting together a team, and maintaining a focus even in the tough times.

Wow! This is an amazing book that I highly recommend to any serious real estate agents that want to become millionaires through building and growing their real estate business. This is a must read and bible of inspiration and practical business planning for any r.e. agents who think big and have no limits on their success and income.

This book is a great starting point to developing a successful real estate career. It gives you step by step help how to get started while teaching you to think big. One step at a time you can become a millionair real estate agent.

Mike Hall
Golden Gate Real Estate
[...]

If you are just starting out in real estate, invest the money on this book. While its not a 'step one, step two, step three" type of book, it does lay out clearly how top agents have succeeded. It will give you the foundation for building a phenomenal real estate career based on all the right things: planning, focus, persistence, expertise, and great customer service. All thats left is to do the work!

I have been in Commercial Real Estate Sales for 35 years. This book is great for a beginner or reminding and picking up pointers for an experianced agent as well.

Steve Cook
Cornerstone Commercial Investment Properties

I bought it used in perfect condition. If you are in real estate this is the book you must have for today's market. J Hall/TN

Because of the book I have become associated with Keller Williams Realty the company started by the author of this book.
Reading it is a must if you want to be a winner in Real Estate in any market condition.

Excellent presentation on the keys to succeeding in business. This is the best & most complete business primer in my library. I'm on my second read. The information is applicable to any business although it focuses on real estate.

I will always keep a copy & refer to it often.

There are many books available that address sales and marketing for the real estate agent but very few provide solid advice on how to run a real estate business. This easy to follow book provides information that, if applied will set any agent apart from his peers.

I think it gives you a common sesnse approach that will quick start you in your carreer. Evry agent should pick it up. I beleive I picked up a couple ot items that will be crirical to my success.

For everyone who's new, newer or older in the real estate arena, this book will change your way of doing business.

I have been to a variety of clinics and read many books on real estate and personal growth over the years. Until I read the MREA it never really hit home for me. I have had the opportunity to meet with Gary Keller and participated in several of his mind altering sessions. Powerful. This book is inspirational,laying out the foundation one brick at a time. This book is not just an eye opener - it's a door opener. Don't miss the opportunity to read this one...

This Book will make you think diferrently.
It truely shows you the process of making a success in real estate or any other business is not as difficult as you would think. The secrets in this book are the foundation of a successful business. Enjoy and Grow.

Best how to book for real estate that I have ever read. Regardless of how big you want your business, this book gives you the roadmap to design a business that will last forever - even if you don't. Should be required reading and application for all real estate salespeople.

I found this book to be excellent. It has a way of breaking down your contacts into succinct groups and teaches you a no fail tracking system. In addition it teaches you the 1, 2, 3's of budgeting. It's an easy read with a great follow up system. I would highly recommend it for a real estate agent of any tenure. It takes you back to the basics!

Great ideas for people that get into Real Estate with a plan of building a business.

Helps to plan the foundation that every success story seems to have.

Good for motivation.

Only downside is the voices and chimes between each thought are a bit annoying.

The book was shipped quickly, and arrived before the estimated delivery date, a nice surprise.

Written in an easy to follow style which taps into Gary Keller's experience. Some helpful ideas would have taken years to otherwise stumble across.

I never received my Book, how is that for a review, I have been waiting over two months , no book and no record with amazon on my account page, I do have the credit card receipt which I plan to contest

Fantastic book and easy to read. It is chock full of good "commonsensical information" that one can and should use to further their respective career. Great Book!!

Gary Keller's book is well organized and includes a lot of information. Most of the concepts about how to be a successful agent are not rocket science, but put in a cohesive easy-to-follow guide.

What I liked best about the book was the profiles of various agents who are earning huge numbers each year. That alone is worth the price of the book.

The other great part of this book is the introduction of building a team to get to the next level of success.

Great read and I highly recommend it.

This book shows what some study of top realtors can tell us. It's a great read and packed with information.

Gary Keller's book is a great introduction to the industry. It is helpful, not only from an agent's perspecitve, but also from a consumer one as well. Real estate is certainly a complex subject and it is certainly important to understand the workings of the industry especially if you are an investor making many real estate transactions. For teh agent, it provides a proven real estate model in which to set up your business.
The book takes the overall view, looking not at too many specifics or specific situations, but more of the overall picture on how to create your business plan from day one.

From the first page, all the way through, I related to this book, and have profitted, during my reading this book.

"The Millionaire Real Estate Agent," is a great follow up to "The Art of Selling to The Affluent" by Matt Oechsli, because they are both thorough, entertaining, fun, focused upon the reader embodying a millionate mind set, and they both are written in a style that makes you, the reader, feel as though the author is having a face-to-face with you, as questions and "light bulb moments," arise.

Also, having read "The Millionaire Next Door," Stanley, and "Think and Grow Rich," by Napoleon Hill, it's great that Gary Keller has taken the step-by-step approach to guiding readers to acquire the millionaire mind set.

Charts in Keller's book are also so easy to follow, and worth adapting into your office Operations Manual, as a guide to keep you on course, towards your $1,000,000 net income goal.

The only challenge that I had in reading this book was asking myself, "If real estate agents do listings to be successful, what does listings equate to, in my business? Am I already doing the equivalent? If so, how do I quantify this into expected revenues?"

Usually, I like to power read through non-fiction books, while I take copious notes. And I like to reread great non-fictions, until there is nothing left for me to gain from them. But, "The Millionaire Real Estate Agent," was different.

There is so much to learn from this book, about being in, and growing your busines, that I wanted to savor ever "ah ha" moment. And there were many of those moments for me, in this book. This is definitely a book that I will reread, again, because by creating the systems in this book, I will be ready to go to the next business level.

I recommend this book to anyone who is in, or plans to be in business. This is also great for those who are in leadership positions, working for someone else.

I am a real estate agent. This book hits the nail right on the head. You take what you want and need and leave the rest. A must read for any real estate agent or anyone thinking of becoming one-especially in this down market.

Whether you are an agent or a manager, you will find this book to give you a road map to success. Out of all the real estate books I have read, this one gives you the focus and steps necessary to achieve your goals. This was, by far, the best investment for my business.

~Michelle Fradella, Broker - Picayune, MS

I definitely recommend this book. Very systematic approach towards becoming a millionaire real estate agent. Unlike some books I have read, this one uses a step by step process with realistic numbers. A must read for any real estate agent looking to improve.

Words cannot describe how great this book is. Read it once and take a break. Read it again and then follow the advice given. In less than 90 day your business will skyrocket! The best book ever written for real estate agents, bar none! Buy it by the case and give to every agent you know, it will improve your life, their life and the real estate industry in general! Gary, Dave and Jay are amazing!

Received book in new condition as promised, and in a timely manner. Would recommend this vendor and would order from them again in the future.

This book has everything a novice real estate agent needs to get started in the business. They basically wrote a roadmap for individuals to build a strong foundation for their real estate careers.

I would suggest this book to anyone in or thinking of entering the real estate agent profession.

WOW! Gary Keller has paved the way for real estate agents to take their businesses to the highest levels possible. This book clearly demonstrates the models and systems that are being used by top producing agents and presents them to us in a logical manner. People have lived and succeeded before us, why not do what they have done. This book shows you how.

It is a must read for every real estate agent, new or experienced!

This Book will make you think diferrently.
It truely shows you the process of making a success in real estate or any other business is not as difficult as you would think. The secrets in this book are the foundation of a successful business. Enjoy and Grow.

This Book will make you think diferrently.
It truely shows you the process of making a success in real estate or any other business is not as difficult as you would think. The secrets in this book are the foundation of a successful business. Enjoy and Grow.